Client: The Voice (TV music channel)
Service: 3d modelling, lighting, animation, compositing
Software: Cinema 4d, After Effects, Photoshop

The client asked for an on air TV package containing openers, text/graphic inserts and closers for a clip driven show without a host. Stylewise they were asking for a rather urban approach to the graphics. The animation is used for the four countries Denmark, Sweden, Finnland and Boulgaria with different show titles.

Shortly before the clients request, Nick Campbell (Greyscale Gorilla) released the City Kit, a Cinema 4d Plugin to procedurally generate a city scape. As a big timesaver fitting the clients request we chose to give it a try.

Due to the fact that the mesh would not hold up for closeup shots we chose to use it in a rather bigger scale, with a camera farther away. Because of that the show titles had to look big themselves in compared to the city, therefore I used closeup shots and low camera angles in the establishing shots.

Because the package relies havily on the typo I chose to do it in 3D (Cinema 4D) rather than in 2D post (After Effects).

Concept and visuals / motion design by pixelasm.com | facebook.com/pixelasm | twitter.com/RalfBreninek